Pricing in the category

What a dental demographics report costs in 2026

What the established vendors publish, and the date it was read. Where one publishes no price at all, this page says so rather than estimating one.

The published prices

Read 31 July 2026 from the published pricing or product pages of the established dental-specific demographics vendors. These change; the date is here so you can tell how stale this table has become. The dental marketing agencies that refer dentists to those vendors, and sell no report themselves, tell them to budget several hundred dollars.

Why the gap is this wide

Most of what those prices buy is a person. A custom study is a consultant pulling demographics, drawing a competitor list by hand, and writing it up — and hand-verified competitor lists are genuinely expensive to produce, which is the honest case for the higher number.

The work here is the same work, done by software that runs the same way every time. The demographic half is apportioned from Census block groups with margins of error carried through. The competitor half is enumerated by map search, deduplicated by street address, and then corroborated against each practice's website, its reviews and the federal provider registry — because a name is not evidence, and an unverified specialist counted as a general practice inflates the competition and lowers the grade. That pipeline costs a few dollars to run per address, so the report is priced at a few dollars plus a margin rather than at the cost of a consultant's afternoon.

What you do not get for $29.99 is a phone call. There is no consultant attached, no interpretation beyond what the report itself argues, and no negotiation of your lease. If what you want is an advisor, the higher-priced options are buying you one and this is not a substitute for it.

When you don't need to buy one at all

Some consultants argue dentists should not pay for these reports, and for one common case they are right: if you have already committed to a market and a building, a demographics report will not un-commit you. It earns its price while you are still comparing addresses, or while a lender is still asking what the market looks like.

The Census figures underneath every report in this category are public, and anyone patient enough to apportion block groups into rings by hand can have them without paying a vendor for them. What you are buying in every case, including this one, is the competitor count and the reconciliation — the part that is tedious to do correctly and quietly wrong when done quickly.

Read one before you buy one

A complete report for a real address is published here in full, all sixteen sections, free to read and with no sign-up: the public sample for 8888 N Scottsdale Rd in Scottsdale, Arizona, which grades an F. It was chosen because it fails. Every figure in it carries its source and vintage, so you can judge the method rather than the marketing.

Read the full sample report — every section, free

There is no free tier and no partial preview: a report is either the whole document or nothing. The sample is how you see the product before paying for it.

Questions

The methodology page names every source, vintage and rule, including the ones that make the report say "we could not measure this". If something there does not answer your question, email support@molarmetrics.com and a person will reply.

Read the full methodology — every source, every vintage, every rule